Forests are our first line of defence against global warming. Worldwide, the loss of forests accounts for more greenhouse gases than even the transportation industry.* Pressure on forests translates into pressure on civilization.

With the help of Markets Initiative, more than 170 Canadian book, magazine and newspaper publishers are taking the pressure off Canada’s Boreal and temperate rainforests. By switching to high recycled-content Ancient Forest Friendly papers, they’ve prevented at least a quarter of a million trees from falling. Thanks to the publishers on our Honour Roll, we’re all keeping cooler.

* Stern Review on the Economics of Climate Change, Nov 2006

A version of this ad appears in the April 2007 issue of The Walrus, with space generously donated by the publishers. Look for it on newsstands!